Save our Seas

Talking of aquariums, this reminded me of a brilliant camping from the Save Our Seas Foundation that I saw on Inspiration Wall a while back.

This ad campaign is to raise awareness about the human perception of sharks and the effect it has on their reducing populations. The camping saw "Warning: Predators beyond this point" stickers stuck to the tank but with the writing backwards as if intended to warn the sharks on the inside of the tank.


The message "Humans kill over 100 million sharks every year" was also on the sticker and also part of the campaign was a plaque with a picture of a human and the description:

“A fierce predator found in both warm and cold waters. Preys on sharks, fining them alive and leaving them to drown in the open seas. Offspring, if uneducated, may imitate behavior of adult species.”

::Images via adsoftheworld