Coral Cemetery

The PR agency SHIMONI FINKELSTEIN DRAFTFCB of Tel Aviv, Israel is responsible for an intriguing campaign for the Green party to raise awareness about the destruction of the red sea coral reef. 70% of the reef is already dead and it is disappearing at an alarming rate under the pressure of tourism. They created a "Coral Cemetery" that sign posted were the reef was dying and engaged visitors and locals to take action in protecting the reef where is was still alive. The national media coverage also put the issue on national agenda. This campaign is a Bronze Cannes Lions Media Winner.

::Image via DirectDaily